Mobile Marketing as Part of your Digital Marketing Campaign

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Are you making the most from your mobile website? Do you have a dedicated mobile marketing campaign as part of your overall digital marketing campaign? Clearly theĀ adoption of smartphones continues to rise globally, with smartphone owners representing two-thirds of the total population in the US alone. And these numbers are rapidly increasing in other developed […]

Google AdWords: Pay per Click Advertising for Increased Sales

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Googe AdWords is now the biggest spend in business’s digital marketing campaigns, which is telling. Marketers allocated 12.5% – the biggest share of their digital marketing budget – to digital advertising (www.gartner.com 2013). Your business can gain from an effective Google AdWords campaign. SEO and content marketing can be a slow burner where the results […]