Services: Google Ads, Facebook & Instagram Campaign Management
The Challenge:
Our client wanted to increase ticket sales for their live entertainment event in the competitive Dublin tourism and nightlife market. Their key challenge was reaching the right audience online and converting interest into ticket purchases.
The Solution:
We developed and managed an integrated paid media strategy across Google Ads, Facebook, and Instagram, with a strong focus on measurable results.
Key actions included:
- Campaign Setup & Audience Targeting: Designed and managed PPC campaigns, carefully identifying high-intent audiences to ensure ad spend efficiency.
- Creative Development: Produced compelling ad copy and visuals that resonated with both local and tourist audiences, driving engagement and conversions.
- Adaptive Strategies: Applied data-driven optimizations and leveraged advanced tools to overcome early campaign challenges.
- Conversion Tracking: Implemented Google Ads tags to accurately track sales and feed data back into the AI-driven bidding strategy.
- Continuous Optimization: Used real-time performance insights to refine campaigns, improve cost per acquisition, and maximize return on investment.
The Results:
- Sustained year-on-year growth in ticket sales at 50% ROAS (return on ad spend).
- Improved lead generation and conversion rates through ongoing optimization.
- Provided the client with clear, actionable reporting on ROI.
Through strategic PPC management our client successfully strengthened its online presence and maximized ticket sales in a competitive entertainment market.