Google AdWords Is Now Google Ads

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Google AdWords Is Now Google Ads Google AdWords has become Google Ads in late July of 2018. With this it has introduced simpler brands and solutions for their advertising products: Google Ads, Google Marketing Platform and Google Ad Manager. Google Ads has developed exponentially from its beginnings eighteen years ago and has embraced lots of […]

Local SEO – How To Rank Your Business Locally

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SEO – Search Engine Optimisation                 The term SEO – search engine optimisation might be a little bit of a mystery to many website owners. Here in this post I will take the mystery out of one very important part of SEO called local SEO. I will show you […]

AdWords Campaigns – How to Avoid Wasting Money

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            ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half. ‘John Wanamaker’s infamous quote, the US Department Store Merchant (1838-1922) still applies today to AdWords Campaigns. It is widely believed that 25% of all Google AdWords Campaigns are wasted. Obviously nobody wants to […]

Google Mobile Index News

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Google Mobile Index News                                                                    Google have plans to roll out a separate Google Mobile Index which they are currently testing out. Gary […]

Google Optimize and Session Quality Score

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Google Optimize and Session Quality Score                                                                   Google will be launching two new metrics shortly, Google Optimize and Session Quality Score, as add on’s […]

Google AdWords Quality Score Update

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Google AdWords Quality Score Update   Google have announced changes to their quality score. They will be rolling out null quality scores to make it more transparent. This will happen when you add new keywords to your Google AdWords campaign so that they start with 0 impressions and clicks which can’t accurately determine a keyword’s […]

Why Reviews Are Important For Your Website

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Reviews Rock – Here’s Why They are hugely important to your e:commerce website and can have a major impact on leads and sales. According to the Nielsen Global Consumer report 92% of consumers around the world say they trust earned media, such as word of mouth and recommendations from friends and family above all other […]

How to Update your Website’s Design

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  We have been busy giving the website a new look. We like it, most importantly do you? At we are of the belief that a website really needs to be updated at least once a year. Website’s go out of date so fast nowadays that it’s in your businesses interest to have […]

The Best Times to Post on Social Media

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  Here are some guidelines that you should consider when planning and scheduling your posts on social media. What you might have already learned from experience is do not post any content that’s too serious on Friday. It will not get the readership that you expect. Keep Friday for the lighter content. The best times generally […]

AdWords Guidelines for Successful Campaigns

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Here are the basic guidelines on how you can set up a Google AdWords Pay Per Click (PPC) campaign that will get results. Bear in mind that all Google AdWords campaigns take time to get results and need to be monitored and tweaked regularly. Once your AdWords campaign is set up right from the start […]

how to createacompellingcalltoaction

How to Create A Compelling Call to Action

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In this post we will cover how a clear, well defined call to action, CTA is crucial to your website’s goals. You have achieved in getting users to your site but once there they may not do exactly as you require and it feels like too much of a waste. There are too many times […]

Content Marketing Tips for Success

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At it is very apparent that we love Content Marketing.  It is essential to your website being found by your target market and getting ranked for SEO purposes. We have also posted at length about what you can aim to get from producing good content for your website. In this post we continue in sharing […]

Content Marketing Essentials

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Happy New Year everybody! Here’s to a cracking 2016. We are looking forward to an extremely busy and successful year ahead. Content Marketing is going to be huge in 2016, make this a major part of your Digital Marketing Plan and you’re winning already. The evidence is there, 88% of B2B companies are now using content […]