The Best Times to Post on Social Media

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  Here are some guidelines that you should consider when planning and scheduling your posts on social media. What you might have already learned from experience is do not post any content that’s too serious on Friday. It will not get the readership that you expect. Keep Friday for the lighter content. The best times generally […]

AdWords Guidelines for Successful Campaigns

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Here are the basic guidelines on how you can set up a Google AdWords Pay Per Click (PPC) campaign that will get results. Bear in mind that all Google AdWords campaigns take time to get results and need to be monitored and tweaked regularly. Once your AdWords campaign is set up right from the start […]

how to createacompellingcalltoaction

How to Create A Compelling Call to Action

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In this post we will cover how a clear, well defined call to action, CTA is crucial to your website’s goals. You have achieved in getting users to your site but once there they may not do exactly as you require and it feels like too much of a waste. There are too many times […]

Content Marketing Tips for Success

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At it is very apparent that we love Content Marketing.  It is essential to your website being found by your target market and getting ranked for SEO purposes. We have also posted at length about what you can aim to get from producing good content for your website. In this post we continue in sharing […]

Content Marketing Essentials

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Happy New Year everybody! Here’s to a cracking 2016. We are looking forward to an extremely busy and successful year ahead. Content Marketing is going to be huge in 2016, make this a major part of your Digital Marketing Plan and you’re winning already. The evidence is there, 88% of B2B companies are now using content […]

How To Create Valuable Content in 10 Easy Steps

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Content is critical in informing your users buying decisions and it plays a hugely important part in digital marketing strategy. It is about the value of the content that you’re giving to your target audience rather than the amount. Your content needs to be crafted in such a way that your client base is going […]

How to Plan Your Content in 5 Top Steps

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  The importance of good quality content on your ecommerce site cannot be underestimated. Your consumers today are empowered, in control and telling brands where, when and how they are open to a mutually valuable exchange of information. Digital Marketers increasingly see the potential for content – amplified by digital and social media – to […]

Effective Content Marketing

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Is your Content Marketing effective in giving value to your customers? If you give information that your audience is looking for then you’ve gained their attention and you can then become a trusted source. In the sales process we’ve all heard that people buy from people, and people buy from people who they trust. Online users […]

Mobile Marketing as Part of your Digital Marketing Campaign

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Are you making the most from your mobile website? Do you have a dedicated mobile marketing campaign as part of your overall digital marketing campaign? Clearly the adoption of smartphones continues to rise globally, with smartphone owners representing two-thirds of the total population in the US alone. And these numbers are rapidly increasing in other developed […]

Google AdWords: Pay per Click Advertising for Increased Sales

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Googe AdWords is now the biggest spend in business’s digital marketing campaigns, which is telling. Marketers allocated 12.5% – the biggest share of their digital marketing budget – to digital advertising ( 2013). Your business can gain from an effective Google AdWords campaign. SEO and content marketing can be a slow burner where the results […]