The term SEO – search engine optimisation might be a little bit of a mystery to many website owners. Here in this post I will take the mystery out of one very important part of SEO called local SEO. I will show you how you can implement your own local SEO so that your website will rank and be found where it matters for your business, locally.
Search engine optimisation is defined as the process of generating traffic from the “free”, “organic”, “editorial” or “natural” listings on search engines. It is hugely important in how your website ranks on the internet. With the advance of WordPress it has never been easier to create an online presence for your business. There are a whopping 50,000 WordPress.com websites being launched daily which makes for a crowded online place. When your website has a physical address where you carry out business you can increase your website’s ranking locally by doing the following:
NAP – Name, Address, Phone.
This is where you add your name, address and phone to every page on your website as the more Google reads of this the more you reinforce the existence of your website presence. A good place would be to add the NAP to the footer of all of your website’s pages. Make sure you consistently add the exact details of your location.
Irish Citation Sites
Local directories are a useful resource for link building and especially for building citations. A citation is an online reference to your business’s name, address and phone number (NAP). Add your website NAP to as many business listings in local directories that you can possibly find. This further reinforces to Google your physical location. The more times you tell Google of the physical whereabouts of your business the more you will be acknowledged for it and ranked accordingly. You need to be adding to anything from 10-40 to really see the results so persistence is key here and it will pay off in the long term.
If you haven’t already added your website to Google MyBusiness, this is a must. You can add various details on your business, as much as possible and you can verify your physical location with Google.
That is Local SEO in a nutshell. I hope this is of help to you in your digital marketing quest. Give us a shout if you need some help with SEO. We would be delighted to hear from you!
AzListed – Human edited directory that offers webmasters a choice of a free or paid website submission.