Pay Per Click – Google AdWords
Do you want to get your website in front of your client base right now? Contact us and we will manage your Google AdWords account for your website and ensure that you get results. We will do a free consultation and audit followed by a 6 month+ AdWords campaign. We are Google AdWords qualified and are experienced in creating, implementing and strategically planning Google AdWords Campaigns tailored to your business.
Google AdWords is the most effective advertising platform for your business. Ad campaigns are highly targeted to get directly to your client base at the very moment that they’re searching on Google for the products and services you offer and only pay when they click to visit your website. Google AdWords campaigns are measurable, can be tweaked to ensure best results over time and ultimately get a return on investment.
All Google AdWords plans start with a free consultation, then we will carry out keyword and ad research based on the following findings:
What are you trying to accomplish with your Google AdWords spend?
What metrics are most important to your business?
What outcome are you predicting to see?
The AdWords Plan would be based on one of the following:
PPC goal: increase in traffic to website. PPC plan: focus on increase in click through rate (CTR)
PPC goal: increase sales or leads. PPC plan: increase conversions
PPC goal: raise brand awareness. PPC plan: utilise the display network.
Google AdWords setup for your company.
A defined campaign plan based on specific keywords and targeted, compelling ads approved by the company that will drive traffic to the website with defined success metrics for the campaign.
We will work with you on defining keywords specific to your business that will get your ad to page 1-2 of google search for those keywords.
Ad research and creation – We will work with you on creating outstanding ad copy that will detail the ad’s unique selling point (USP) with attention grabbing headlines most relevant to the search. The ad headline is the greatest influencing factor into the customer’s decision of relevance. The keyword needs to be contained in the headline. The ad’s first line must contain benefits – emotional and physical dividends for the customer, why they want to buy it in the first place. The ad’s second line must contain features and offers (eg. 20% off ) The ad needs to be relevant to the landing page.
Monitoring of metrics: Cost per conversion – CPC, Click through rate – CTR, Quality Score – QS, Cost per click – CPC.
Test, Analyse, Refine
Testing of keywords and ad copy.
First two weeks of campaign, appropriate amount of time to gather significant data on which ads are working, which keywords are the most effective, which variations on their ads are getting the most clicks. Once we tweak the campaign to perfection then with the appropriate budget you will start seeing the results.
Test, analyse and refine again.
Optimise Campaign – Monitoring and measuring of overall campaign performance.
Pay Per Click Results
A monthly report on results for the client.
KPI’s reached, based on performance of keywords and ad copy, tweaked and refined to get the best results in required cost per conversion, click through rate, quality score, cost per click.
Growing and increased traffic to website.
Growing and increased sales. Results will improve over time in line with increased quality score and click through rate.
Growing and increased brand awareness.
Based on these results we will establish specific achievable goals allocated to your PPC campaigns and budget. We will create and run a campaign plan based on specific keywords and targeted, compelling ads that will drive traffic to the website with defined success metrics.