After an initial audit and review we will produce an SEO plan detailing developments that can be made to obtain increased SEO results and increased traffic to your website for more leads and sales. We would recommend a time-line of a minimum of six months as due to the nature of SEO results happen over time.
The SEO plan comprises of three parts:
Performance of all essential website technical improvements – website functionality, tags, sitespeed and content review.
Keyword Research & Addition
New Keyword research will be provided to inform content and addition to increase the organic ranking of keywords through onsite keyword optimisation.
Keywords in title: Add prioritised keywords (to be agreed on) to as many relevant titles as possible. The title tag is considered one of the most important on-page elements. Also add keywords to body content and alt-texts of each relevant page.
- 10-20 prioritised keywords to be agreed with client.
- SERP analysis- current ranking of keywords and plan to increase.
- On-page keyword analysis and plan to increase keyword ranking.
- Quick site review
- Competition analysis
- Link structure
- Main targets for index
- Individual page optimisation
- Review implementation
- Launch and initial submissions
- Monthly maintenance
Backlink addition to improve search engine ranking. Addition to directories and citation directory submissions for increased ranking.
Domain Link Rank
This is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine results pages (SERPs). This can be used when comparing websites or tracking the ranking strength of a website over time. This is calculated by evaluating multiple factors, including root domains and number of total links. This can be improved upon over time by increasing links to the site through many different ways such as outreaching to relevant websites for backlinks to the site, directory links and paid links from reputable directory sources.
Citation – Directory Addition
Citations are important for local SEO. A local citation is any online mention of the name, address, and phone number for a local business. Citations can occur on local business directories, on websites and apps, and on social platforms
Local citations can positively impact local search engine rankings. The number of citations a business accrues, the accuracy of the data they feature, and the quality of the platforms they exist on all influence rankings. Google amasses data about each business. If what they encounter is accurate, the search engine trusts the validity of the data, which is believed to strengthen the business’ chance of ranking well.
Contact us on how we can help your website’s SEO.