SEO is defined as Search Engine Optimisation
This is when you optimise website pages for increased organic ranking on Google Search. This can be carried out in lots of different methods, which include technical SEO, content addition and backlink addition.
As SEO is based on organic ranking it’s free. Google ads appearing above all organic rankings. Google keeps all SEO’s busy with their constant roll-out of core algorithm updates. These impact how Google ranks websites and how Google determines what is the most relevant webpage for a specific query. The search engine uses a combination of algorithms and numerous ranking signals to deliver web pages ranked by relevance on it’s search engine results pages (SERPS).
There has been a plethora of major Google Algorithm updates over the years, the most famouse being Penguin, Hummingbird, Panda, Mobilegeddon, which we covered post-launch. The most recent has been Bert which Google uses to better understand search queries. This furthers Google’s well-known quest to provide the most relevant information to each specific search query. Google said this change has impacted both search rankings and featured snippets and BERT will be used on 10% of U.S English searches. BERT stands for Bidirectional Encoder Representations from Transformers – if anyone was wondering.
According to Google BERT is going to effect 1 in 10 queries in search rankings as BERT models can interpret the appropriate meaning of a word by looking at the words that come before and after. This will lead to a better understanding of queries, compared to processing words – one by one in order. This is pretty phenomenal in showing the capacity of Google to understand by machine the meaning of a search term and the increased importance of ‘search intent’ for SEO’s to implement into all of their work. (more on this) Google’s roll-out of BERT now means that algorithms better grasp the nuances of queries and understand conditions between words that it previously couldn’t.
We are a leading SEO agency that helps loads of businesses across Ireland to get their website found exactly when their expertise in service/product is being searched for.