If you’re unsure as to why your website needs to be mobile responsive then you must be living under a rock the last while. Mobilegeddon came and went in April 2015, Google’s newest and heavily reported upon algorithm update. In short, this was Google changing it’s algorithm so that searches made on mobile devices, ‘mobile friendly’ sites will be elevated over sites that are not mobile friendly.
A mobile friendly site is a site is optimized to fit on multiple devices. It’s hardly a new concept, I’ve been expounding on the benefits of having a responsive website for a long time as the only way to go. Any website worth it’s salt should have been mobile responsive long before Mobilegeddon came along. Google’s aim of this new algorithm is for users to find it easier to get relevant, high quality search results optimized for their devices where text is readable without tapping or zooming, tap targets are spaced appropriately and the page avoids unplayable content or horizontal scrolling.
Google have the stats to back up this update, as according to them more google searches take place on mobile devices than on computers in 10 countries including the US and Japan. This presents a tremendous opportunity for marketers to reach people throughout all the new touchpoints of a consumers path to purchase. If your website isn’t yet responsive, then do it now, leading to more sales and presence on mobile too as a result. Take advantage of mobile today, as it is not just the future, it is very much the present.