The Best AI Tools for Digital Marketing that help to make you more productive and make your work life easier.
AI is a tool that we can use in an endless amount of ways and can help us with Digital Marketing; content creation, SEO and lots more.
While it is excellent to avail of these AI tools in our Digital Marketing endeavors, AI requires human intervention and experience to shift the dynamic from puffy content to truly unique.
Here are our top three AI tools:
ChatGPT: the AI chatbot that’s taken the world by storm since 2022.
ChatGPT is a free AI chatbot that can understand and generate relevant, conversational replies to prompts. It uses machine learning (ML) and natural language processing (NLP) to analyze language and deliver human-like results.
Currently user count is at 300M weekly active ChatGPT users, 1B user messages sent on ChatGPT every day, 1.3M developers have built on OpenAI in the US.
There are many benefits to using ChatGPT for content creation, best used as a guide for ideas and and not solely for a content copy and paste job.
ChatGPT gives you all of the information you will ever need from simple prompt inputs. You can keep feeding it information until you get the results you want. It’s responses can be formulaic by it’s technological and logical nature and it’s best to tweak for your target audience.
Now that we’ve been fully immersed in ChatGPT since 2022 it has become more obvious to spot the generic content output that it gives us.
ChatGPT is a great tool for guidance in your chosen topic for content creation but has obvious limitations on a personalization level.
When creating unique content that is more personalized to your target audience you can ensure that each piece aligns with the client’s voice and business goals.
It’s most significant advantage is that it it can save you a lot of time, making you more efficient in your day-to day productivity.
How it works: GPT: Chat Generative Pre-Trained Transformer
GPTs are trained on tons of data using a two-phase concept called unsupervised pre-training and then fine-tuning.
Imagine consuming trillions of data points, and then someone comes along after you gain all of this knowledge to fine-tune it. That’s what is happening behind the scenes when you prompt ChatGPT.
Claude: A great alternative to ChatGPT.
Claude.ai is your new powerful AI assistant built for work and trained to be safe, accurate, and secure.Anthropic’s Claude can chat with you, answer questions, and lend a hand with various tasks. You can use Claude to:
- Boost your productivity by tackling everyday tasks
- Spark your creativity with fresh ideas and perspectives
- Expand your knowledge through in-depth discussions
If you can dream it, Claude can help you do it. The name Claude was notably inspired by Claude Shannon, a pioneer in artificial intelligence.
Claude can be used similarly to ChatGPT for content creation. It can help with creative tasks like writing and analysis. The text generated by Claude is highly structured, informative, and easy to read. It maintains a neutral tone of voice that doesn’t sound robotic. Claude is good at providing extensive information and actionable steps.
As of September 2024, (latest available data), the Claude AI website has garnered widespread attention, reaching 65.9 million monthly visits.
Claude also aims to be transparent about it’s limitations, stating ‘ I have a knowledge cutoff date of April 2024, I can’t browse the internet or open links, and I should acknowledge when I’m uncertain about something.’
Claude.ai is a big hit with users as it’s widely thought that it’s more personable, expressive and less robotic in it’s answers in comparison to ChatGPT.
Anthropic is enhancing users’ interaction with AI by focusing on screen navigation. Last week, the company introduced features enabling the AI to control computer screens, allowing it to browse the web or type on behalf of users.
Gemini: formerly Bard
Gemini was created by Google and claims to supercharge your creativity and productivity. You can use Chat to start writing, planning, learning and more with Google AI.
Gemini is a powerful AI model that leverages machine learning and natural language processing to understand and respond to user prompts in a human-like manner. This allows Gemini to perform a wide range of tasks, including answering questions, generating text, translating languages, and writing different kinds of creative content.
One of the key benefits of Gemini is its ability to access and process information from the real world through Google Search. This means that Gemini can provide up-to-date and accurate information in its responses. Additionally, Gemini is designed to be a helpful and harmless AI assistant, making it a valuable tool for a variety of users.
Here is A note from Google and Alphabet CEO Sundar Pichai:
Every technology shift is an opportunity to advance scientific discovery, accelerate human progress, and improve lives. I believe the transition we are seeing right now with AI will be the most profound in our lifetimes, far bigger than the shift to mobile or to the web before it. AI has the potential to create opportunities — from the everyday to the extraordinary — for people everywhere. It will bring new waves of innovation and economic progress and drive knowledge, learning, creativity and productivity on a scale we haven’t seen before. That’s what excites me: the chance to make AI helpful for everyone, everywhere in the world.
Google Gemini had around 42 million active users in October 2024, which are users that return regularly to use the chatbot on web or mobile.
Gemini is also our most flexible model yet. Its state-of-the-art capabilities will significantly enhance the way developers and enterprise customers build and scale with AI.
While AI can automate certain aspects of content creation, saving us time and making us more productive in our work life. It’s crucial to remember that human ingenuity and expertise remain irreplaceable. AI should be seen as a powerful tool to augment human capabilities, freeing up marketers to focus on strategic thinking, audience engagement, and building meaningful connections.