Google Ads Click Fraud – How You Can Put a Stop To This

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Click-fraud is when competitors &/or bots click on the same keywords in your Google Ads campaigns multiple times racking up costs and wasting your Google Ads budget. As this is a fraudulent and dispicable act we have to be vigilant and make sure that our client’s budgets are being used for the sole purpose of … Read more

PPC Benchmarks 2023

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Here at Dream Digital we always want to keep you in the know when it comes to everything PPC so that we’re all top of our game. Here are the PPC benchmarks that you need to know so far for 2023: It is inevitable and important to know that elements of running Google ads campaigns … Read more

Google Delays Removal of Third Party Cookies to 2023

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Google have delayed the removal of third party cookies to 2023 while they work on a solution that is in fitting with building a privacy-first future for web advertising. As Google are working on a way that has the least impact on the future of Google ads tracking and measurement we can understand why this … Read more

Search Intent SEO

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SEO: SEARCH INTENT Explained Search intent is simply how we can get into the mindset of the searcher when they are performing a search on Google.  SEO has moved on from the days when we optimised for search engines and has developed over the years to now encompass optimising for people and their search. Our … Read more

Digital Marketing in a Time of Uncertainty

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We have all been adapting our ways to the times we live in. It’s been a tricky time for businesses to keep their doors open while the country is in lock-down without a definite end date in sight. People everywhere are cautious and worried as Covid-19 has had huge ramilfications to the patterns of their … Read more

Free Google Ads Audit

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Necessity is the mother of invention – Book your FREE Google Ads Audit today! Do not underestimate the importance of google ads at this time to reach your target market. More people than ever before are working remotely due to the current pandemic. More people are at their laptops in the comfort of their own … Read more

Google Ads Management At It’s Best

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When dealing with lots of new client Google Ads accounts it still amazes me the amount of campaigns that have been set up by the previous agency and left to run on their own with no management of any sort over a shockingly long period of time. As the agency running the Google Ads account … Read more

What Is Google Ads?

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Google Ads Explained…                    If you are wondering about Google ads as a way to promote your business and if it might be the right fit we hope this helps you in your decision making process. Google Ads is when we buy advertising in response to specific … Read more

Google AdWords Is Now Google Ads

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Google AdWords Is Now Google Ads Google AdWords has become Google Ads in late July of 2018. With this it has introduced simpler brands and solutions for their advertising products: Google Ads, Google Marketing Platform and Google Ad Manager. Google Ads has developed exponentially from its beginnings eighteen years ago and has embraced lots of … Read more

Local SEO – How To Rank Your Business Locally

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                In this post I will take you through the benefits of one very important part of SEO called local SEO. I will show you how you can implement your own local SEO so that your website will rank and be found where it matters for your business, … Read more