Growing your business with Pay-Per-Click (PPC) advertising involves a strategic approach that maximizes the effectiveness of your campaigns. Here’s a step-by-step guide to help you leverage PPC to expand your business: 1. Set Clear Goals Define Objectives: Determine what you want to achieve with your PPC campaigns, such as increasing website traffic, generating leads, boosting … Read more
Using AI for Google Ads can significantly enhance your advertising campaigns by optimising targeting, bidding, and ad creation. As we have been managing clients Google Ads accounts for over 10 years we have been using AI for Google ads for many years through all Google Ads rollouts. Here are some ways to leverage AI effectively: … Read more
Click-fraud is when competitors &/or bots click on the same keywords in your Google Ads campaigns multiple times racking up costs and wasting your Google Ads budget. As this is a fraudulent and dispicable act we have to be vigilant and make sure that our client’s budgets are being used for the sole purpose of … Read more
Here at Dream Digital we always want to keep you in the know when it comes to everything PPC so that we’re all top of our game. Here are the PPC benchmarks that you need to know so far for 2023: It is inevitable and important to know that elements of running Google ads campaigns … Read more
SEO: SEARCH INTENT Explained Search intent is simply how we can get into the mindset of the searcher when they are performing a search on Google. SEO has moved on from the days when we optimised for search engines and has developed over the years to now encompass optimising for people and their search. Our … Read more
We have all been adapting our ways to the times we live in. It’s been a tricky time for businesses to keep their doors open while the country is in lock-down without a definite end date in sight. People everywhere are cautious and worried as Covid-19 has had huge ramilfications to the patterns of their … Read more
When dealing with lots of new client Google Ads accounts it still amazes me the amount of campaigns that have been set up by the previous agency and left to run on their own with no management of any sort over a shockingly long period of time. As the agency running the Google Ads account … Read more
Google AdWords Is Now Google Ads Google AdWords has become Google Ads in late July of 2018. With this it has introduced simpler brands and solutions for their advertising products: Google Ads, Google Marketing Platform and Google Ad Manager. Google Ads has developed exponentially from its beginnings eighteen years ago and has embraced lots of … Read more
In this post I will take you through the benefits of one very important part of SEO called local SEO. I will show you how you can implement your own local SEO so that your website will rank and be found where it matters for your business, … Read more
‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half. ‘John Wanamaker’s infamous quote, the US Department Store Merchant (1838-1922) still applies today to AdWords Campaigns. It is widely believed that 25% of all Google AdWords Campaigns are wasted. Obviously nobody wants to … Read more
Google Mobile Index News Google have plans to roll out a separate Google Mobile Index which they are currently testing out. Gary … Read more
Google Optimize and Session Quality Score Google will be launching two new metrics shortly, Google Optimize and Session Quality Score, as add on’s … Read more
Google AdWords Quality Score Update Google have announced changes to their quality score. They will be rolling out null quality scores to make it more transparent. This will happen when you add new keywords to your Google AdWords campaign so that they start with 0 impressions and clicks which can’t accurately determine a keyword’s … Read more
Reviews Rock – Here’s Why They are hugely important to your e:commerce website and can have a major impact on leads and sales. According to the Nielsen Global Consumer report 92% of consumers around the world say they trust earned media, such as word of mouth and recommendations from friends and family above all other … Read more
We have been busy giving the Dreamdigital.ie website a new look. We like it, most importantly do you? At Dreamdigital.ie we are of the belief that a website really needs to be updated at least once a year. Website’s go out of date so fast nowadays that it’s in your businesses interest to have … Read more
Here are some guidelines that you should consider when planning and scheduling your posts on social media. What you might have already learned from experience is do not post any content that’s too serious on Friday. It will not get the readership that you expect. Keep Friday for the lighter content. The best times generally … Read more
Here are the basic guidelines on how you can set up a Google AdWords Pay Per Click (PPC) campaign that will get results. Bear in mind that all Google AdWords campaigns take time to get results and need to be monitored and tweaked regularly. Once your AdWords campaign is set up right from the start … Read more
In this post we will cover how a clear, well defined call to action, CTA is crucial to your website’s goals. You have achieved in getting users to your site but once there they may not do exactly as you require and it feels like too much of a waste. There are too many times … Read more
At Dreamdigital.ie it is very apparent that we love Content Marketing. It is essential to your website being found by your target market and getting ranked for SEO purposes. We have also posted at length about what you can aim to get from producing good content for your website. In this post we continue in sharing … Read more
Happy New Year everybody! Here’s to a cracking 2016. We are looking forward to an extremely busy and successful year ahead. Content Marketing is going to be huge in 2016, make this a major part of your Digital Marketing Plan and you’re winning already. The evidence is there, 88% of B2B companies are now using content … Read more
Google have delayed the removal of third party cookies to 2023 while they work on a solution that is in fitting with building a privacy-first future for web advertising. As Google are working on a way that has the least impact on the future of Google ads tracking and measurement we can understand why this … Read more
Necessity is the mother of invention – Book your FREE Google Ads Audit today! Do not underestimate the importance of google ads at this time to reach your target market. More people than ever before are working remotely due to the current pandemic. More people are at their laptops in the comfort of their own … Read more
Google Ads Explained… If you are wondering about Google ads as a way to promote your business and if it might be the right fit we hope this helps you in your decision making process. Google Ads is when we buy advertising in response to specific … Read more