AdWords Campaigns – How to Avoid Wasting Money

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            ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half. ‘John Wanamaker’s infamous quote, the US Department Store Merchant (1838-1922) still applies today to AdWords Campaigns. It is widely believed that 25% of all Google AdWords Campaigns are wasted. Obviously nobody wants to … Read more

Google Mobile Index News

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Google Mobile Index News                                                                    Google have plans to roll out a separate Google Mobile Index which they are currently testing out. Gary … Read more

Google Optimize and Session Quality Score

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Google Optimize and Session Quality Score                                                                   Google will be launching two new metrics shortly, Google Optimize and Session Quality Score, as add on’s … Read more

Google AdWords Quality Score Update

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Google AdWords Quality Score Update   Google have announced changes to their quality score. They will be rolling out null quality scores to make it more transparent. This will happen when you add new keywords to your Google AdWords campaign so that they start with 0 impressions and clicks which can’t accurately determine a keyword’s … Read more

Why Reviews Are Important For Your Website

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Reviews Rock – Here’s Why They are hugely important to your e:commerce website and can have a major impact on leads and sales. According to the Nielsen Global Consumer report 92% of consumers around the world say they trust earned media, such as word of mouth and recommendations from friends and family above all other … Read more

How to Update your Website’s Design

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  We have been busy giving the Dreamdigital.ie website a new look. We like it, most importantly do you? At Dreamdigital.ie we are of the belief that a website really needs to be updated at least once a year. Website’s go out of date so fast nowadays that it’s in your businesses interest to have … Read more

The Best Times to Post on Social Media

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  Here are some guidelines that you should consider when planning and scheduling your posts on social media. What you might have already learned from experience is do not post any content that’s too serious on Friday. It will not get the readership that you expect. Keep Friday for the lighter content. The best times generally … Read more

AdWords Guidelines for Successful Campaigns

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Here are the basic guidelines on how you can set up a Google AdWords Pay Per Click (PPC) campaign that will get results. Bear in mind that all Google AdWords campaigns take time to get results and need to be monitored and tweaked regularly. Once your AdWords campaign is set up right from the start … Read more

how to createacompellingcalltoaction

How to Create A Compelling Call to Action

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In this post we will cover how a clear, well defined call to action, CTA is crucial to your website’s goals. You have achieved in getting users to your site but once there they may not do exactly as you require and it feels like too much of a waste. There are too many times … Read more