The Challenge
A leading national physiotherapy provider with clinics in Cork, Limerick, and Dublin, needed a long-term digital marketing partner to support business growth, increase patient bookings, and strengthen its online visibility in highly competitive local markets.
Key challenges included:
- Building consistent brand visibility across multiple clinic locations.
- Increasing lead generation at a cost-effective rate.
- Managing multiple digital channels (Google Ads, SEO, social media).
- Measuring results and aligning marketing performance with business goals.
The Solution
We have worked with Physiotherapy company to create and manage a comprehensive digital marketing strategy aligned with their business objectives.
Google Ads Management
- Ongoing management and optimisation of Google Ads campaigns.
- Implementation of A/B testing to refine ad performance.
- Continuous adjustments to maximise conversions and reduce acquisition costs.
SEO Management
- On-site optimisation: website functionality, H1/H2 headings, meta-descriptions, schema mark-up, and site speed improvements.
- Keyword research and addition of high-value service-related terms.
- Local SEO optimisation of Google My Business profiles across all clinic locations.
- Backlink strategy and directory submissions to strengthen domain authority.
Content Strategy & CRO
- Development of a content plan with regular updates to ensure a client-centric website.
- Optimisation of content to increase search visibility and conversion rates.
- Implementation of structured SEO content review and updates for long-term ranking growth.
Analytics & Performance Tracking
- Use of Google Analytics GA4, Google Tag Manager, and Search Console to monitor performance.
- Regular performance reviews, KPI tracking, and data-driven decision-making.
- Reporting and consultancy provided to support strategic planning and business growth.
The Results
Over the last 4+ years, the physiotherapy company has achieved sustained digital marketing success:
- Increased organic search visibility across Cork, Limerick, and Dublin.
- Higher keyword rankings, including page-one results for competitive physiotherapy-related searches.
- Steady growth in website traffic, leads, and bookings across all locations.
- More cost-efficient Google Ads performance, with improved ROI.
- A stronger overall online presence, aligning with long-term business growth.
Client Impact
The consistent, data-driven digital marketing strategy has supported the Physiotherapy company’s business expansion and franchise growth. By combining SEO, Google Ads, and content optimisation, we have maintained a robust online presence that drives increased patient leads and long-term return on investment.
Conclusion
Our partnership with the physiotherapy company demonstrates the value of consistent, structured digital marketing management. By aligning strategy with business goals and optimising performance across paid and organic channels the physiotherapy company has achieved significant growth and sustained success in competitive healthcare markets.