Google AdWords has become Google Ads in late July of 2018. With this it has introduced simpler brands and solutions for their advertising products: Google Ads, Google Marketing Platform and Google Ad Manager. Google Ads has developed exponentially from its beginnings eighteen years ago and has embraced lots of changes in this time from helping marketers connect with people on Google Search to helping them connect at every step of the consumer journey through text, video, display and more. According to those at Google the new Google Marketing Platform is making it simpler for advertisers and publishers to choose the right advertising solutions for their businesses, making it even easier for them to deliver valuable trustworthy ads and the right experiences for consumers across devices and channels.
Google’s Ad Revenue
Generating over 90% of revenue in any given year advertising fuels Google’s expansion. In 2017 Google’s ad revenue amounted to almost 95.4 billion US dollars. That year, advertising accounted for the majority percent of the online company’s total revenues, which amounted to a total of 110.9 billion US dollars. In the most recent fiscal period, advertising revenue through Google Sites accounted for 70.9% of the company’s revenues. Advertising through Google Network Sites was ranked second with a 16% share. Google Ads is an online advertising service that allows companies to leverage new audiences. When you use Google to search for anything from financial information to local weather, you’re given a list of search results generated by Google’s algorithm. The algorithm attempts to provide the most relevant results for your query and along with these results, you may find related suggested pages from an AdWords advertiser.
Google Ads advertisements integration touches almost all of Google’s web properties. Any recommended websites you see when logged into Gmail, YouTube, Google Maps and other Google sites are generated through the Google Ads platform.
To gain the top spot in Google Ads advertisers have to outbid each other. Higher bids move up the list while low bids may not even be displayed. Advertisers pay Google each time a visitor clicks on a Google ad. A click may be worth anywhere from a few cents to over $50 for highly competitive search terms, including insurance, loans and other financial services.
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