PPC Benchmarks 2024 That You Need to Know:

It is inevitable and important to know that elements of running Google ads campaigns have been on the increase similarly to the current cost of living increases that we’ve all been experiencing. It’s vital to stay more competitive than ever in Google Ads and here’s some data to help:

Cost per lead has increased with an average increase of nearly 20%. This shouldn’t come as a surprise as record inflation has lead to an increase in prices across the board.

Cost per click has increased only slightly by about 5% on average overall.

Click through rate has improved with an average overall increase of 3%.

Google Ads is still the top form of Digital Marketing advertising used by businesses which and as 89% of buyer journeys start with a search engine and PPC averaging a 200% ROI it’s no wonder that so many businesses use Google Ads to generate leads and sales.

This Google Ads benchmark data is a great to put your search results into context for you and where your business sits in the Google Ads landscape. We do the work to keep you top in Google Ads with highly optimised Google Ads campaigns to ensure that your budget is being used at it’s best for continued increased leads and sales and that’s what we do.