They are hugely important to your e:commerce website and can have a major impact on leads and sales. According to the Nielsen Global Consumer report 92% of consumers around the world say they trust earned media, such as word of mouth and recommendations from friends and family above all other forms of advertising. What better way to really find out what or how this product or service matches up to your needs by reading reviews of other people’s experience. As a business owner what a brilliant way of garnering future sales through excellent endorsements from your existing clients. The potential client checking out the product/service gets the low-down from genuine reviews not created for the business interests of the owners which will influence their buying decisions.
According to a Consumer Review Survey conducted by Brightlocal 92% of customers trust online reviews as much as a personal recommendation. 40% of customers form an opinion by reading just 1-3. 68% say positive reviews make them trust a local business more. Site visitors who interact with them and customer questions are 105% more likely to purchase while visiting a website.
Add as many reviews as you can to your website. For maximum impact you can add them on your homepage and your product pages for further endorsement of your products and services that your website users can easily access and read. They work in helping people with product selection once on your website. People add them on Google and you can import these to your website. They are also helpful in local SEO as more reviews will get your website ranked higher then the competition with less. So it’s both the quality and quantity of your reviews that will strengthen your website’s online reputation and increase leads and sales.
As always glad to read your comments and opinions.