Author: Orla Hayes
When dealing with lots of new client PPC accounts it still amazes me the amount of campaigns that have been set up by the previous agency and left to run on their own with no management of any sort over a shockingly long period of time.
As the agency running the PPC account for the client is taking a monthly percentage of spend whilst not doing any work on any of it’s PPC campaigns it is nothing short of daylight robbery. Not only are the agency charging for 0 work being carried out, they are also wasting your money, your budget spend and not getting the maximum conversions that you would be getting with the right PPC account management. (more…)
How To Avoid Wasting Money On Your Pay Per Click (PPC) Campaigns
‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half. ‘John Wanamaker’s infamous quote, the US Department Store Merchant (1838-1922) still applies today to Pay Per Click (PPC) Campaigns. It is widely believed that 25% of all Google AdWords Campaigns are wasted. Obviously nobody wants to waste money on their Pay Per Click (PPC) Campaign do they? Yet a lot of businesses are throwing money away every day due to poor campaign set-up and inadequate campaign management.
Google Mobile Index News Google have plans to roll out a separate Google Mobile Index which they are currently testing out. Gary Iylles, a webmaster trends analyst with Google announced that they plan to launch in the coming months. Currently most searches are being carried out on a mobile device. Google’s ranking systems still typically look at the desktop version of a page’s content to evaluate it’s relevance to the user. This can cause issues when the mobile page has less content than the desktop page because Google’s algorithms are not evaluating the actual page that is seen by a mobile searcher.
Google have announced changes to their quality score. They will be rolling out null quality scores on 10th October ’16 to make it more transparent. This will happen when you add new keywords to your Google AdWords campaign so that they start with 0 impressions and clicks which can’t accurately determine a keyword’s Quality Score and for keywords which lack recent click and impression data.
May I introduce you to our News blog post series. The aim is simple yet effective; to cover all Digital news and musings that will inspire, peak your curiosity, make you stop and think and even tickle you pink! As with all the sheer hard work that’s going on in Dreamdigital.ie it’s only right and proper that we take a moment every week to engage with our gang in this way and I hope you enjoy and take something from it.
Reviews Rock – Here’s Why
They are hugely important to your e:commerce website and can have a major impact on leads and sales. According to the Nielsen Global Consumer report 92% of consumers around the world say they trust earned media, such as word of mouth and recommendations from friends and family above all other forms of advertising. What better way to really find out what or how this product or service matches up to your needs by reading reviews of other people’s experience. As a business owner what a brilliant way of garnering future sales through excellent endorsements from your existing clients. The potential client checking out the product/service gets the low-down from genuine reviews not created for the business interests of the owners which will influence their buying decisions.
According to a Consumer Review Survey conducted by Brightlocal 92% of customers trust online reviews as much as a personal recommendation. 40% of customers form an opinion by reading just 1-3. 68% say positive reviews make them trust a local business more. Site visitors who interact with them and customer questions are 105% more likely to purchase while visiting a website.
Add as many reviews as you can to your website. For maximum impact you can add them on your homepage and your product pages for further endorsement of your products and services that your website users can easily access and read. They work in helping people with product selection once on your website. People add them on Google and you can import these to your website. They are also helpful in local SEO as more reviews will get your website ranked higher then the competition with less. So it’s both the quality and quantity of your reviews that will strengthen your website’s online reputation and increase leads and sales.
As always glad to read your comments and opinions.
We have been busy giving the Dreamdigital.ie website a new look. We like it, most importantly do you?
At Dreamdigital.ie we are of the belief that a website really needs to be updated at least once a year. Website’s go out of date so fast nowadays that it’s in your businesses interest to have the right design that works for you and more importantly that works for your users. Chances are you’re wanting a new look and feel to your website as you want it to be the best!
Having long been advocates of WordPress, it is very easy to change your website’s theme to give it an instant new look. There are a huge variety of themes that you can choose from for your website from WordPress and others. Choose wisely, does it have everything you need for your website, is it responsive? Before you make the update make sure you have everything backed up. We use the plugin Backup Buddy, it’s easy to install and use. Also, do a physical back-up too, save all of your content. Then you’re good to go.
User Experience (UX) Design
Once you’ve got your new website theme and design working its worth doing a UX (user experience) check as you need to find out if your users are finding what they need on your website, and is it of value to them. Have your users got plenty ways to get in contact and sign up to your newsletter so that they won’t be one time visitors. Is your website mapping right for your users. Are they finding what they need once on the site. A great way of checking this is with Google Analytics. You can analyse your users journey when on your website with User Flow, which goes through visits from landing page to all of the pages that the users go through. There is a wealth of information at your disposal with Google Analytics, where you can gather a lot of data on what your users are doing when on your website. This is the data that is important to your website’s success.
A good website needs to be constantly maintained like a well-oiled car so that it works at it’s best all of the time. Based on your website’s Analytics then you can make necessary changes to make it better. Most recently we had to delete and re-direct tags. Here we will show you the easiest way to do this. In the early days of Dreamdigital.ie we had quite a lot of tags accompanying pages and posts. They were all relevant but in hindsight perhaps a little too plentiful. So after a quick tag clean-up the tags were now still ranking but not directing anywhere, which is a 401 not found error, which was bad news and not good for the website. If you need to do a tag clean-up just remember to re-direct all the urls to a new page on your website with the WordPress plug-in Quick Page/Post re-direct plugin. This is the best plug-in that we could find and it works a treat. WordPress makes it very easy to do this as otherwise you would have to go down a more technical route of .htaccess or php, but we didn’t need to as we are always finding the simplest way to do these things, this is it! Install the plug-in, add the old url, then add the new url that you want to re-direct it to and it’s done. Please leave your comments and opinions below. If you need to re-design your website, you know where we’re at. If there is anything that you would like to see covered here do let us know. Thanks!
Here are some guidelines that you should consider when planning and scheduling your posts on social media. What you might have already learned from experience is do not post any content that’s too serious on Friday. It will not get the readership that you expect. Keep Friday for the lighter content. The best times generally for scheduling posts with links to blog posts etc are Tuesday to Thurday afternoons for maximum readership. This has proven to work at Dreamdigital.ie so far so good.
Keep a steady eye on Google Analytics to really make sure that you are posting at the best time for your followers. Also you can see when your users are on Twitter with followerwonk which is Moz’s excellent tool.
As we all know there’s a lot of content coming at us hard and fast through all of our social media channels and it’s about catching your reader at their best time so that they can read your blog post in their own time. Great design is a must as already outlined in this earlier post dreamdigital.ie/how-to-add-great-design-to-your-content/.
Excellent Content Goes a Long Way
You have created this amazing content that is compelling and engaging for your existing and new audience. You have posted links to it on your favoured social media channels. It’s being found and read by your audience. Result. Post it more than once to maximise on readership. If you have got a blog post with a couple of infographics and images, you could link to these separately adding this information to your audience for them to catch and get to their interest level at that time. It’s just a way of putting your content out there in little nuggets of interest. They can then come to your website to read more and you are building a loyal audience.
We would love to hear your comments and opinions.